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Title: Clout Chase
Player count: 3-6
Length: 10-15 mins
Age: 12+
Clout Chase is a multiplayer card game where players become influencers with the goal of having the most likes to become popular. Each round, players choose from their drafts which photo to post, then, everyone leaves a like on which post they like the most. The post that has the most likes gets featured on the trending page, allowing an influencer to gain popularity and exposure. Players are competing against each other for a spot on the trending page to gain popularity, while also supporting each other by liking each others’ posts.
Cards Against Humanity with an Instagram setting
Stand out, get clout, don’t share your whereabouts
Clout Chase is a multiplayer card game that has players in the role of being an influencer. As an influencer, players choose which posts they think will gain the most likes among the other influencers which will allow their post to land a spot on the trending page. What seems like a simple and fun game, hides a revelation that will make players double think about their actions. The game aims to educate players on online safety and the limits when it comes to sharing posts safely.
In Clout Chase, the game replicates the feeling of scrolling through social media and adds a new experience of playing the role of an influencer who is actively seeking likes to gain popularity. We want players to experience the feeling of mindlessly being on social media apps and realize how important it is to pay attention to the posts that they see and post themselves. After playing the game, we want players to think critically about the posts they make and see on social media, and raise their awareness skills of recognizing signs of potential danger in posts such as sensitive information.
Our game addresses the transformative design challenge by having a revelation at the end of the game, which reveals the consequences of the player’s actions. Our game focuses on having an impactful first playthrough, rather than replayability. In the first half of our game, players are mindlessly posting photos and leaving likes without thinking too much. In the second half, where a revelation occurs that shows the hidden signs of the posts makes players realize how easy it is to make a mistake that could potentially put your life or someone else’s in danger. It is in this second half where the transformative aspect comes in, where players suddenly realize the potential consequences which will raise their awareness of online safety and the importance of protecting sensitive information.